MachineDrum music video shoot
This week at The Nut Roaster, we had an awesome video music shoot for MachineDrum’s new single “Late Night Operation”,
directed by Collin M Palmer
www.myspace.com/machinedrum
Here is what the director, Collin M Palmer had to say about the music video; “When I was asked to listen to the track “Late night operation” for consideration of a video in Jan of 2009, MachineDrum and I had just finished the art work for his new album “Want to 1 2?”. MachineDrum had recently talked about how amazing the Detroit new dance show was (Detroits version of soul train but much more low brow). He and I then started finding videos and other low-fi things along the same lines as a laugh to share with each other, while also referencing them for video projects. We agreed on how well this show represented a movement in a ridiculous but funny way. As we went through all these videos we started to be inspired by them. when i developing a outline we wanted to have a dance party but not have it be this typical jay z hip hop video feel of “look how bling bling we are”. We wanted the video to feel as low-fi as possible, while maintaing a borderline serious/comical vibe to the dancers, really almost making fun of serious dance parties. I wanted to keep the direction of what MachineDrum was representing with the cover/art direction that was chosen for the record since this is the first single off the record. The psychadelic nature of the cover is represented in the fluid that the dancers share. We shot a teaser video (http://vimeo.com/3963407) in the Spring for the video that was based on two kids in the video passed out after they left this party,(the late night operation main video). We are all super impressed by how this all turned out. Shooting at The Nut Roaster was super easy thanks to the wonderful staff and PA’s that were on hand.”
